Transforming Marketing
Lead team through companywide re-brand & transformation from local to functional organisation design Transformed marketing into key specialisms including brand, comms, growth, customer, digital, product, martech, analytics, field marketing, inhouse creative & Business Development team Developed the marketing goals/ objectives and three-year strategy (Brand/ Growth/Customer) including budget and performance measurement and plans within each specialism Orchestrated and defined remit of product marketing across 20+ markets designing and proposing Product Marketing Blueprint focused on Intel and Insights, Customer Advisory, Value Propositions, Go-To-Market and Revenue Growth Marketing to shape and structure the team for success Owning and shaping the data/platform, managed services propositions and GTM strategy Redefined content strategy around GTM Themed campaigns and Thought Leadership to change the way the team approach demand generation
Skills
- Market Strategy
- Marketing Automation
- Marketing Branding
- Marketing Communications
- Marketing Campaigns
- Marketing Consulting
- Marketing Management
- Marketing Planning
- Marketing PR
- Marketing Copywriting
- Marketing Collateral
- Marketing Design
- Acquisition Marketing
- Affiliate Marketing
- Marketing Strategy
- Marketing Reporting
- Marketing Promotion
- Marketing Analytics
- Market Analysis
- Market Research
- Marketing Recruitment