About me
Transformational empathetical leader - delivery and demand gen orientated, change orchestrator, customer and growth focused who possess a unique blend of commercial, creative, and technical savvy to ensure Customer Experience and business growth.
Accountable for digitalisation of marketing, product, processes, and customer experience enabling improved GTM and demand gen through directing multiple marketing transformational programmes including business development across industry sectors, teams (global to local to functional). Deliveries have included ‘Digital or Mobile First’ to market innovations, strategic vision execution, actionable sales enablement, lead to cash process modelling and function design.
Projects
- Transforming MarketingLead team through companywide re-brand & transformation from local to functional organisation design Transformed marketing into key specialisms including brand, comms, growth, customer, digital, product, martech, analytics, field marketing, inhouse creative & Business Development team Developed the marketing goals/ objectives and three-year strategy (Brand/ Growth/Customer) including budget and performance measurement and plans within each specialism Orchestrated and defined remit of produc
+ Show more
Work history
C
C
Director of Marketing/CMOCDK Global
Hungerford, United KingdomFull Time
Lead team through companywide transformation from local to functional organisation design
• Transformed marketing into key specialisms including brand, comms, growth, customer, digital, product, martech, analytics, field marketing, inhouse creative & Business Development team
• Developed the marketing goals/ objectives and three-year strategy (Brand/ Growth/Customer) including budget and performance measurement and plans within each specialism
• Orchestrated and defined remit of product marketing across 20+ markets designing and proposing Product Marketing Blueprint focused on Intel and Insights, Customer Advisory, Value Propositions, Go-To-Market and Revenue Growth Marketing to shape and structure the team for success
• Owning and shaping the data/platform, managed services propositions and GTM strategy
Global Product Marketing DirectorKantar
London, United KingdomFull Time
Transformed, inspired and managed a team to create global client-centric propositions, delivering sales
enablement and content to support all marketing and sales, across global regions by shaping, directing,
establishing a framework for the GTM approach to execute the vision by simplifying technical products into
data backed customer impacting offers/propositions
Spearheaded new function – structure/ tools/process, delivered client-centric ABM & GTM
o Build an in-house Product Marketing function from scratch, embedded agile
methodologies leading to ‘controlled speed’ to delivery of tools for sales performance
o Working across two leadership teams simultaneously reporting to CMO & CPO deploying
a systematic approach to ensure collaboration across the product life cycle
o Re-implemented Branding as business moved to single Kantar Brand owning divisional
input and deliverables for single.com
o Transformed and managed a team of marketers in strategic, product & growth marketing
Amplified/ simplified product portfolio, aligned strategic measures, delivered impactful content
o Delivered a game changing portfolio mapping and framework to simplify over 200
products across four areas of expertise to a portfolio of 10 products and 36 addons
o Design of sales enablement tool kits including sales slides, battlecards, product sheets
and other client facing materials to improve how media offers are communicated
o Led Brand refresh – simplified & transformed products delivering impactful collateral
o Implemented a tone of voice: ‘Simple, Fresh and Positive’ aligned to brand positioning
Enforced a client persona approach, market activation strategy globally to fuel growth and CSI
o Champion of the customer and product marketing, ability to simplify technical products
and data/intelligence into market leading stories/ offers & GTM output. This has
resulted in an uplift from 76-82 points on KCSS and easy to use tools for sales
o Designed and launched four client groups, creating 19 persona profiles, and training to
support sales, marketing and product teams to better understand customers and
position the right products/solutions.
o Expanded the Client personas across Kantar, all divisions, mapping to full Kantar portfolio
and delivered a proposed cross division campaign plan to enable a unified approach
Showcasing to key accounts by delivering an ‘Innovation Suite’ to intensify innovation story
o Managed a cross functional team of over 80 people to deliver the Innovation Suite in 5
weeks through agile methodology and project management, running daily stand-ups
o Delivered on time/ to budget ahead of a key client meeting resulting in the client (BARB)
committing to an additional year on contract worth in excess of £1m per year
o Led and enabled Innovation Showcase at the prestigious client event ‘The Summit’
Owner of strategic initiatives bringing to life technical products into market leading propositions
o Cross Media Audience Measurement (CMAM) – Marketing lead, delivered proposition/
campaign plan enabling increased client engagement through digital interaction tools
o Initiated and lead the digitalisation of the Innovation Suite – installing technology to
enable self-serve virtual visits
Overhauled communications framework to articulate investment in portfolio development
o Orchestrated and put in place the portfolio taxonomy to improve roadmap visibility
o Delivered lifecycle taxonomy and GTM Ways-of-Working to support product launches
Accelerated business growth by introducing competitor and customer intelligence tools for sales
o Introduced a digital user focused competitive intelligence tool to collect, curate and
deliver competitive/ market intelligence to improve commercial and product approach
o Forged alignment on joint marketing with strategic partners (Various partners)
Successfully launched
Cross Media Audience Measurement (CMAM
+ Show more
Skills
- Marketing Analytics
- Marketing Branding
- Marketing Consulting
- Marketing Management
- Marketing Planning
- Marketing Promotion
- Marketing Strategy
- B2B Marketing
- Product Advertising
- Product
- Product Copy
- Product Descriptions
- Product Development
- Product Launch
- Product Marketing
- Product Roadmapping
- Product Strategy
- Business Transformation
- Digital Transformation
- Project Management
- Segmentation
- Customer Segmentation
- User Personas
- Portfolio Management
Education
S
S
Postgraduate Certificate in Business AdministrationStaffordshire University
- United Kingdom
Mini MBA post graduate certificate level coving all topics, operations, Finance, HR, Marketing, Business strategy, and IT.
S
S
Post-graduate Diploma in MarketingStaffordshire University
- Stoke-on-Trent, United Kingdom
International Marketing planning and activation, across multi markets. Strategy, planning, methodology and execution and performance
+ Show more
Awards
C
C
CIM Diploma in MarketingChartered Institute of Marketing