Kantar is home to some of the world's leading research, data and insight companies. Kantar is comprised of 12 world-class specialised businesses, including Added Value, Kantar Media, Kantar Retail, Kantar Worldpanel, Milward Brown and TNS. Collectively, they offer the most complete view of the global consumer: the way we live, shop, vote, watch and tweet. Our offer covers the breadth of techniques and technologies, from purchase and media data to predicting long term trends; from neuroscience to exit polls, from large scale quantitative studies to qualitative research. Kantar's value to clients lies increasingly in the connections we can make between these businesses. Connecting different data-sets results in richer and deeper insights generating customised, more effective solutions and services to our clients. We also provide access to other partners and the riches of the wider WPP parent group, the world leader in marketing communications services with 3,000 offices in 111 countries.

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Jay Lettman

  • Editor