Mavens is a digital research and strategy consultancy, born out of a unique combination of digital expertise, gained at the forefront of online research, strategy, and activation for some of the world's largest brands. Our work is truly global, across industry and across continents. We distinguish ourselves by segmenting unstructured data sets, and comparing them over time, and across brands, and geography. Using search engine, social media, macroeconomic, and client proprietary data, we’re able to provide insight into people and their behaviour, and translate this into online strategies that drive genuine business benefits. Our role is to help brands understand how the digital landscape works, from the geological underpinnings of Google search, to the rough peaks of the Facebook newsfeed. From wilds of forums and blogs, to the clean streets of the Apple App Store. Mavens feeds hungrily on the raw data of the internet, and uses it to map and understand the paths that brands should tread.