Ambitious and highly driven marketing manager, I developed and executed integrated campaigns for more than 8 years for several Lifestyle, Film, Luxury & Consumer Goods brands, effectively driving awareness, press, traffic and revenue including: creative, public relations initiatives, social media campaigns, promotions and partnerships. I am a strategic player who implements effective marketing communication initiatives and finds creative solutions.
- ''DIRT IS GOOD'' LINK BUILDING CAMPAIGN FRANCELink Building on the French speaking market for Persil. Mavens has worked on the new website strategy and content for Persil. My role was to develop the link building and partnerships with online magazines & influencers to increase the ranking of Persil's online articles.
- GEMO PRESS LOOK BOOK WOMEN AW14/15This was my very first job after graduation. I started to work for the French Retailer GEMO. The main objective was to give a big refresh to the brand image to the Press. Conception & project management of the press look book introducing the AW14/15 collection. Sent to the French medias & fashion precursors.
- PROACTIV LINK BUILDING CAMPAIGN FRANCELink Building on the French speaking market for ProActiv, new margarine line of Fruit d'Or. Mavens has worked on the new website strategy and content. My role was to develop the link building and partnerships with online magazines & influencers to increase the ranking of ProActiv online articles.
- "FOLLOW ME" FASHION RETAILER - IN STORE VISUALS & VIDEOS CONTENTEvery 3 weeks, the shop has a new collection and a new merchandising. My mission was to update the visuals and video content accordingly. ● Product selection of the star products with buyers & advertising teams. ● Photoshoots (lifestyle + creative) ● Selection of the format & where they will be displayed in the shop. ● Brief merchandising & shop teams
- MAITRE GIMS x GEMO COLLABORATIONGemo collaborated with French Rapper Maitre Gims for an exclusive capsule collection available in 500 stores in France. My missions included: ● PR & Communications strategy & management. ● Brief & Manage PR Agencies. https://www.gemo.fr/vortex https://www.youtube.com/channel/UCCB1Byx5yTbLpQaV-rlfmtA
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Projects credited in
- The Britannia Collection by Zandra Rhodes for GainsboroughFeaturing two exuberant fabrics, O-Gee Whizz and Fabulous Frills, ‘The Britannia Collection’ by Dame Zandra Rhodes for Gainsborough, is woven using traditional weaving practices, on heritage looms at Gainsborough’s historic mill in Suffolk. Both designs incorporate Zandra’s signature style of free-flowing patterns and prints, as well as her use of bold, captivating colours.3
- Marketing Campaigns
- Project Management
- Brand Partnerships
- Idea Generation
- Content Creation
- Creative Strategy
- PR Campaigns
- Marketing Strategy
- Budget Management