Projects credited in
- CLEANIPEDIA LINK BUILDING CAMPAIGN FRANCELink Building on the French speaking market for Cleanipedia. Mavens has worked on the new website strategy and content for Cleanipedia (brand from Unilever) My role was to develop the link building and partnerships with online magazines & influencers to increase the ranking of Cleanipedia's articles on Google.
- All Things HairRazorfish London collaborated with Unilever on creating a curated platform to empower women with the internet’s best hair content . The YouTube channel learns what hair-styling tips women search for on Google and forwards these queries to a team of vloggers, who are paid by Unilever to create tutorials. This marked the first time that the company has promoted multiple brands in a single campaign.
- All Things HairAward winning "All Things Hair" is the world’s biggest search engine where real woman get advice from people who know what they are talking about. The content lives on a bespoke YouTube channel, where you can browse by hair type in a magazine-style interface. Here you can find all the latest hair trends, treatments and how-to’s – along with the Unilever products to make it happen. Visitors can filter their content by hair type. Once they selected their hair colour, the whole site changed colour
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