All Things Hair
Razorfish London collaborated with Unilever on creating a curated platform to empower women with the internet’s best hair content . The YouTube channel learns what hair-styling tips women search for on Google and forwards these queries to a team of vloggers, who are paid by Unilever to create tutorials. This marked the first time that the company has promoted multiple brands in a single campaign.
The Idea
Use Unilever’s unique breadth of hair expertise to create a home for hair-related content that will help women
understand, style, colour and ways to treat their hair. Bloggers and brands come together to offer personal,
unbiased, useful advice and demos. Content will directly respond to hair search queries, ensuring
that women can find an answer to hair questions, needs or desires.
Companies
Unilever
- Education & Research
