Projects credited in
- All Things HairRazorfish London collaborated with Unilever on creating a curated platform to empower women with the internet’s best hair content . The YouTube channel learns what hair-styling tips women search for on Google and forwards these queries to a team of vloggers, who are paid by Unilever to create tutorials. This marked the first time that the company has promoted multiple brands in a single campaign.
- All Things HairAward winning "All Things Hair" is the world’s biggest search engine where real woman get advice from people who know what they are talking about. The content lives on a bespoke YouTube channel, where you can browse by hair type in a magazine-style interface. Here you can find all the latest hair trends, treatments and how-to’s – along with the Unilever products to make it happen. Visitors can filter their content by hair type. Once they selected their hair colour, the whole site changed colour
- All Things HairGood hair isn’t magic: we stand for great hair days, every day. Featuring hundreds of in-depth articles, inspiration galleries and step-by-step tutorials from our specialist team, Allthingshair.com delivers easily accessible tips from some of the world’s biggest hair care brands, including Dove, TRESemmé, Toni&Guy and VO5. On Allthingshair.com you can search through a directory of fresh hair ideas, brush up on your styling know-how and learn game-changing maintenance secrets from our talented
- #ThisIsNewLook User Generated Content MarketingWhen tasked by New Look to create an innovative campaign for the brand, Forward3D identified that the key requirement would be to reignite conversation surrounding the fashion store. With the escalating importance of influencers on social media, it was imperative to introduce New Look into the conversation and encourage people to respond. This would increase site visibility and traffic whilst giving New Look customers, and therefore New Look, a stronger voice. Forward3D created a User Generated Content Campaign, #ThisIsNewLook, asking customers to upload their photos to the website, or on Instagram using the hashtag. A unique landing page featuring these photos was created specifically for the campaign. Promotional activity ran across paid search, paid social, email, display, instore, and a heavy emphasis was placed on SEO and influencer outreach. The reporting dashboard allowed New Look to recognise the most popular items through click engagement and social likes. Identifying these items has enabled New Look to shape future business decisions and find new potential influencers that could be utilised for future campaigns. This gave the brand not just instant promotion, but also a wider knowledge base regarding their audience's preferences, and valuable insight into trends and influencer voices. The campaign was so successful that it exceeded its traffic target by 43% and revenue by 380% within its first month, surpassing any content ever created by the agency. New Look’s online social voice also grew by 1106% MoM through using the campaign hashtag.
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