#ThisIsNewLook User Generated Content Marketing
When tasked by New Look to create an innovative campaign for the brand,
Forward3D identified that the key requirement would be to reignite conversation
surrounding the fashion store. With the escalating importance of influencers on
social media, it was imperative to introduce New Look into the conversation and
encourage people to respond. This would increase site visibility and traffic whilst
giving New Look customers, and therefore New Look, a stronger voice.
Forward3D created a User Generated Content Campaign, #ThisIsNewLook, asking
customers to upload their photos to the website, or on Instagram using the hashtag.
A unique landing page featuring these photos was created specifically for the
campaign. Promotional activity ran across paid search, paid social, email, display, instore,
and a heavy emphasis was placed on SEO and influencer outreach.
The reporting dashboard allowed New Look to recognise the most popular items
through click engagement and social likes. Identifying these items has enabled New
Look to shape future business decisions and find new potential influencers that
could be utilised for future campaigns. This gave the brand not just instant
promotion, but also a wider knowledge base regarding their audience's preferences,
and valuable insight into trends and influencer voices.
The campaign was so successful that it exceeded its traffic target by 43% and
revenue by 380% within its first month, surpassing any content ever created by the
agency. New Look’s online social voice also grew by 1106% MoM through using the