Luke McCarthy
Available

Luke McCarthy

Senior Content & Digital Marketing ManagerLondon, United Kingdom
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Kendra Abel
Luke McCarthy
Available

Luke McCarthy

Senior Content & Digital Marketing ManagerLondon, United Kingdom
About me
Resourceful, goal-focused marketing professional with notable success building and implementing effective digital marketing strategies, and tactics to optimise channel traffic and increase brand awareness. Repeated success planning and executing social media campaigns to build and maintain company’s presence, with comprehensive experience across content, digital, PR, and events management. Known for enhancing user experience, generating qualified leads, and monitoring ad analytics. Skilled at expanding audience reach through implementation of robust B2B and B2C strategies for business development and growth. Adept at spearheading cross-functional teams ranging from 3 – 15 as well as junior staff members to enhance skills and practical knowledge. Exceptional communicator; capable of networking and building long-term relationships with wide variety of clients.
Projects credited in
  • EXCLUSIVE INTERVIEW WITH JACOB BANKS
    EXCLUSIVE INTERVIEW WITH JACOB BANKSFew artists offer a truly emotive narrative in every release quite like Jacob Banks does. Ever since his first EP, The Monologue, Mr Banks has caught the attention of some of the biggest artists, labels and tastemakers in music. Now boasting a near cult following, Jacob’s managed to work with the likes of Chase & Status and Avelino whilst still staying humble in attitude and distinctly grass roots in his sound. Now, with the release of his latest EP, The Boy Who Cried Freedom, we see Jacob’s sound developing even further in maturity and diversity. His powerful, emotive vocals are now a given but the progress he’s made as a lyricist and the variation in production on the EP is what has seen Jacob really push his sound forward. There’s definitely a reason why The New York Times hailed him as the best act of SXSW, so, if you’re not yet familiar with his sound, it’s time you discovered your new favourite artist. We were lucky enough to get a morning of Jacob’s time to talk summer, his new EP and style, whilst shooting him in some choice modern tailoring from the NEW LOOK MEN Horizon collection.
  • Andrew Barber Chats To The Idle Man
    Andrew Barber Chats To The Idle ManAndrew Barber expanded the role of street style photographer, creating his site OmniStyle to document the various different trends that are scattered all over the world. His naturalistic work takes out the posing and artificial feel of some street style shots, and focuses instead on the clothes and the vibe and personality of the person wearing them. His interest in fashion is clear from his work as well as his site, and he explores all types, whether the wearer be male or female, old or young.
  • Brand Campaigns
    Brand Campaigns
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Work history
    Audio Network logo
    Audio Network logo
    Senior Content and Digital Marketing ManagerAudio Network
    London, United KingdomFull Time
    Ensure alignment across all channels by spearheading overall social media strategic operations, such as development of Content, SEO, and Video strategies. Play integral role in orchestration of key campaigns from start to execution as well as evaluate performance. Ensure company long-term success by participating in strategic business development decision groups; such as shaping go-to-market marketing plans for launching business in new territories and markets, including China and South East Asia. Render outstanding expertise on production of 26 videos as well as 21 photoshoots in 12 months across 19 cities and 6 countries. • Enhanced audience engagement by 35% across all channels cumulatively in one year • Rendered outstanding expertise on production of 26 videos as well as 21 photoshoots in 12 months across 19 cities and 6 countries. • Achieved 1M views on one video within one month by implementing robust digital marketing strategy (company record). • Utilised expert-level social media marketing skills in optimising traffic from social media by 95%, leads generation by 35%, traffic to blog by 80%, as well as SEO traffic by 107%, and leads from editorial by 246% within a period of 12 months.
    Audio Network logo
    Audio Network logo
    Content ManagerAudio Network
     - London, United KingdomFull Time
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Skills
  • SEO Content
  • Video Production
  • Content Marketing
  • Social Media Marketing
  • Photography Production
  • Marketing Strategy
  • Campaign Management
  • Project Management
  • Team Management
  • Social Media Advertising
Education
    S
    S
    BA (Hons) JournalismSouthampton Solent
     - London, United Kingdom
Awards
    W
    W
    Highly Commended - Lifestyle & LuxuryWorld Media Group