Maria Podrazhanskaya

Maria Podrazhanskaya

Digital Marketing ExecutiveUnited Kingdom
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Connections
James Johnson
Stephane Boubert
Rhiannon Brackpool
Maria Podrazhanskaya

Maria Podrazhanskaya

Digital Marketing ExecutiveUnited Kingdom
Projects credited in
  • All Things Hair
    All Things HairRazorfish London collaborated with Unilever on creating a curated platform to empower women with the internet’s best hair content . The YouTube channel learns what hair-styling tips women search for on Google and forwards these queries to a team of vloggers, who are paid by Unilever to create tutorials. This marked the first time that the company has promoted multiple brands in a single campaign.
  • All Things Hair
    All Things HairAward winning "All Things Hair" is the world’s biggest search engine where real woman get advice from people who know what they are talking about. The content lives on a bespoke YouTube channel, where you can browse by hair type in a magazine-style interface. Here you can find all the latest hair trends, treatments and how-to’s – along with the Unilever products to make it happen. Visitors can filter their content by hair type. Once they selected their hair colour, the whole site changed colour
  • All Things Hair
    All Things HairGood hair isn’t magic: we stand for great hair days, every day. Featuring hundreds of in-depth articles, inspiration galleries and step-by-step tutorials from our specialist team, Allthingshair.com delivers easily accessible tips from some of the world’s biggest hair care brands, including Dove, TRESemmé, Toni&Guy and VO5. On Allthingshair.com you can search through a directory of fresh hair ideas, brush up on your styling know-how and learn game-changing maintenance secrets from our talented