Projects
- A narrative for growth for ExCeL LondonExCeL London recently announced its Phase 3 expansion to extend the world-renowned facility by 25,000 square metres. With the expansion came the need for identity - a way to tell the story to local residents, stakeholders, and customers alike. We were brought in to help define the brand messaging and narrative behind the Phase 3 expansion. To get the full story, we spoke to ExCeL London customers to find out what made their business stand out from its competitors. Next, we carried out an in-de
- Award-winning joint brand launchFollowing the headline-grabbing merger announcement between telecoms giants Virgin Media and O2, the new business brand needed to launch itself to market in a way that not only landed the new brand's messaging, but also drove measurable results for the business. Big moments need big ideas. To mark the occasion, we developed a strategy focused on telling human-centric stories across a range of paid, owned, and earned content. We spoke to customers to understand their challenges and gathered stor
- TV ad for Ripple EnergyRipple is about people coming together to do incredible things for our planet. The company has been crowdfunded by nearly 4,000 individual investors who share a vision of making clean energy ownership affordable and accessible for everyone, everywhere. By part owning a windfarm. Ripple came to us to define its messaging and create a social ad to drive customer sign-ups. Working closely with the Creative Director on the project, I penned a short 30-second video script that sought to empower view
- Defining Kantar's tone of voiceIn April 2019, Kantar united all of its legacy brands under one singular name. Naturally, this called for one singular tone of voice that would define the company's communications and ensure customers around the world recognised the brand's written word. Defining a brand's tone of voice means talking to the right people. We interviewed key stakeholders and customers to understand exactly what made Kantar the business it had become. Using rich quotes and insight, we defined the tone of voice ch
- Brand messaging for CandidateXCandidateX is giving hiring a good name. This innovative recruitment platform was founded on a worthy principle - to offer talent an equal opportunity. The software anonymises applicant CVs, connecting businesses with talent in a way that offers a level playing field for all. Ahead of the platform's launch in 2023, we were tasked with helping to develop the brand messaging and help CandidateX communicate itself to market. This is one of those projects you feel proud to work on. The founders of
- A sizzle reel with a differenceBrands At Work is an award-winning experiential agency, putting on one hell of a show at each and every one of its clients' events. It specialises in the creative design and delivery of marketing and event communications. But every now and then an agency needs to build hype for itself, not just its clients - and so the team decided it was time for a new and improved sizzle reel to win over prospective and existing customers. Brands At Work came to us for help creating the sizzle reel. I was pu
Work history
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Creative CopywriterCoupland Copy Ltd
London, United KingdomFreelance
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Senior CopywriterEulogy
- London, United KingdomFull Time
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Skills
- Copywriting
- Brand Strategy
- Brand Awareness
- Brand Campaigns
- Video Scriptwriting
- Concept Creation
- B2B Copywriting
- Concept
Awards
Gold award for Content MarketingB2B Marketing