With a global background in Fashion, Design, e-commerce, and anthropology, along with her experience working with a diverse range of industries in multicultural teams in Brazil, Belgium, Germany, Sweden, Singapore, the US, and the UK. Nayara thrives in crafting success through 9 years of design, customer experience, and strategy consultancy.
By inspiring innovative products and services, Nayara empowers businesses to embrace cultural shifts, creating meaningful connections and driving growth. With a global background in Fashion, Design, e-commerce, and anthropology, along with her experience working with a diverse range of industries in multicultural teams in Brazil, Belgium, Germany, Sweden, Singapore, the US, and the UK. Nayara thrives in crafting success through 9 years of design, customer experience, and strategy consultancy. By inspiring innovative products and services, Nayara empowers businesses to embrace cultural shifts, creating meaningful connections and driving growth.
Dynamic European & LatAm Market Expert | Qualitative Investigation Specialist.
Driving market success through actionable insights and innovative opportunities. Skilled in user-centered fieldwork and collaborative exploration. Committed to delivering exceptional results for global clients.
TrustedPartnerships: Kantar, Trend Watching, Stylus, Wunderman & Thompson, TrendOne, The Mix, Crowd DNA Canvas 8, BETC, Box1824, Strive Insight, Hackmasters, Wandering the Future, Future Brand, Tracy Locke.
Clients: Intel, Santander, Ray-Ban, Nike ,Symrise, Allergan, Shell, Colgate, Uber, Havaianas, Reckitt Benckiser, Serasa, BRF Foods, Globoplay, Ipanema.
Skills: Strategic Insights · Questionnaire Design · Co-creation · Qualitative Research · Customer Analysis · Market Analysis · Research · Strategy · Analytical SkillsSkills
Projects
- Successful Research CasesHow we do it? Through a visionary fusion of strategy and research services, we empower organizations to not only adapt but to shape and define the future they envision. We guide them through dynamic scenarios with a commitment to staying ahead of the curve. Seamlessly blending the realms of online and offline, we harness the intersection of digital, creative, and culture to engage effortlessly across platforms and disciplines. Our three integrated divisions offer comprehensive end-to-end solutio
Work history
Cultural Streetscaper - FreelancerKantar
New York, United StatesFreelance
•Providing strategic and creative inspiration for companies, brands, and agencies
•Identifying current and future trends to fuel innovation
•Aggregating and summarising market data into actionable frameworks that are communicated and activated with impact
•Evaluating how the market will evolve and identifying where white-space opportunities will be found
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Foresight StrategistNayara Moia
São Paulo, BrazilFull Time
I work as a strategic planner, insight, and innovation consultant with unparalleled global expertise in trends, foresight, and futures. My services are unique and able to inspire insight that is translatable into actionable and quantifiable solutions for clients.
- Providing strategic and creative inspiration for companies, brands, and agencies
- Identifying current and future trends to fuel innovation
- Aggregating and summarizing market data into actionable frameworks that are communicated and activated with impact
- Evaluating how the market will evolve and identifying where white-space opportunities will be found
Skills
- Analysing Trends
- Beauty
- Sustainability
- Fashion
- Consumer Trends
- Applied Innovation
- Wearable Technology
- Consumer Behaviour
- User Research
- Product Development
Education
Awards
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Prominent women and women’s organisationsThink Olga
onoured by inclusion in the list of prominent women and women’s organisations by Think Olga in inspiring women 2016 .