Travel Fan in Japan

Led social for O2's Rugby World Cup campaign to galvanise support for England, including filming a 6 part Youtube content series, “Travel Fan”, with Jamie Laing and Ugo Monye in Japan. In the entertaining series, we ran through the core Bushidō values and their crossover with rugby values, discovering what the players should expect in terms of Japanese culture. Highlights included Jamie and Ugo taking on sumo wrestlers and playing rugby on a gravel playing pitch.