Trek America - #iTrekHere

We created an overall campaign and identity: #iTrekHere designed to appeal to their young target audience It’s a call to action. Using a hashtag, it’s a stamp, a seal of approval, a real experience. It’s all about creating a real sense of fun and adventure, tapping into the reasons young people travel. We created an equally fun and engaging campaign site page to support all the content. It includes an overview of the trek, bios on our famous vloggers/blogger, live updates from their trips plus a simple and engaging competition for people to win their own trek!