The idea
1959 marked the beginning of a cultural explosion and the birth of a new attitude to live life to the full; an attitude that inspired a revolution in music, art, and culture, from rock ’n’ roll to Andy Warhol. This hard-won freedom of expression created the world we live in today and still shapes the culture that surrounds us. The original, iconic ’59 Triumph Bonneville encapsulated this spirit and passion for life, and inspired legions of riders, from movie stars to teenage café racers, and a whole motorcycle movement.This spirit lives on today in every Triumph Modern Classic; each loaded with original character, beautiful iconic style and totally modern capability, from the timeless Bonneville T120 and T100 and the contemporary classic Street Twin and Scrambler, to the legendary café racer Thruxton and stunning Bonneville Bobber and Speedmaster.
In order to be relevant when targeting different audiences we approached world renowned street artist D*face to customise and hand paint three of his favourite Triumphs, and they look amazing! And, as a bonus, it gave us some great PR in magazines like Esquire and Hypebeast.
Together with Matt Price on the words, James Wilsher on the design and Mark Walker on the data we made this campaign happen.
Companies
Keko London
- Advertising