Triumph Essence Launch

RETURN OF AN ICON Through an intimate and innovative retail experience Triumph was transformed from a mere underwear manufacturer back into a creator of luxurious lingerie. THE CHALLENGE Reinvigorate retail trade relationships and actively inspire 3 plus style seeking shoppers to reengage with the brand and buy the new Essence range. THE SOLUTION Create an immersive, cutting edge AR retail experience that revealed the brand’s new luxury collection in the most intimate, sensual and innovative way possible. THE RESULTS +52% uplift in sales Over £300 000 in earned press coverage Major retailers in Europe and Australia requested similar event experiences as a direct result of the activity. THE AWARDS MAA The Best Digital Innovation Within A Campaign 2013 Triumph Essence International Launch MAA Merit Experiential Marketing Led Campaign 2013 Triumph Essence International Launch