About me
A multi award-winning integrated Creative Director.
I have created, pitched and delivered omnichannel, integrated campaigns with some of the world's biggest creative agencies, for some of the world's iconic brands. These include: Coca-Cola, Dove, Triumph, Bacardi, Mondelez, Heineken, GSK, Visa, Sky, and most recently Danone, to name but a few.
I am passionate about ideas. Particularly ideas where art and science intersect. I’m a brave storyteller. A creative leader. A dynamic brand builder. And an empathetic mentor.
I combine strategic thinking with hands-on art direction and inspiring team-building skills that deliver campaigns that are channel agnostic and help to disrupt the norm.
Eye-popping creative ignites conversations. www.debbiefagan.com
Projects
- Coca-Cola: London Uncovered AppTHE CHALLENGE: Coca Cola needed their executives to appreciate all the innovative ways they were promoting Coke products in the cluttered retail space. So the challenge was handed to us – shake things up on the market tours and incentivise staff to get out there and see what’s happening in stores across the city. THE SOLUTION: We created an app that gamified their retail store visits, including tasks against the clock with team quizzes to bring a collaborative and competitive aspect to their
- TinyPlanets.comTHE CHALLENGE Pepper’s Ghost productions wanted to refresh an old tired HTML website. THE SOLUTION The two heroes from a BAFTA award-winning TV series by Pepper’s Ghost, were given a brand new home. A home where the TV fanbase could come to visit and a place where they could interact with Bing & Bong. A virtual world where tweens could create their own avatar, planet, emperor and even rocket. It is a multiplayer game monitised through micropayments. Within the multiplayer game there are in exce
- D&AD New BloodNew Blood Festival 2018 With Adobe, Instagram, Squarespace and WPP The D&AD New Blood is a mentoring and placement programme held annually. Bringing industry and new creative talent face to face. Launching careers. Tomorrow's creative superstars? You met them here first. New Blood Festival took place on 11-14 July 2018 at The Old Truman Brewery, London.
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Work history
Creative DirectorGeometry Global
- London, United KingdomFull Time
Skills
- Abobe Creative Suite
- Photographic Direction
- Team Leadership
- Client Consultations
- Marketing
- Brand Activation
- Experential
- Art Direction
- Digital
- Innovation
- Retail
- Creative Direction
- Idea Generation
- Branding
Awards
I
I
International Campaign Silver: BacardiIPM Awards
Mix your Summer Extraordinary campaignM
M
Shortlist: Best Creative Art DirectionMAA
Coca-Cola London Uncovered App+ Show more