Coca-Cola: London Uncovered App

  • Debbie Fagan

THE CHALLENGE: Coca Cola needed their executives to appreciate all the innovative ways they were promoting Coke products in the cluttered retail space. So the challenge was handed to us – shake things up on the market tours and incentivise staff to get out there and see what’s happening in stores across the city. THE SOLUTION: We created an app that gamified their retail store visits, including tasks against the clock with team quizzes to bring a collaborative and competitive aspect to their experience.