Tropitone / no one takes you seriously

  • Charlotte Marriner
INSIGHT: Working off the print insight, too much exposure to the sun is bad for our skin. We’ve all seen people in the office, post-holiday, who have overdone it and gone a shade of lobster-red.
CREATIVE SOLUTION: We decided to take menacing, frightening and deeply sad situations and turn them on their heads. After all, no one takes you seriously with sunburn.