TROUVA BIRTHDAY

Trouva's birthday celebration is one of the main promotions of the year. I created an identity that celebrated the company and played on curiosity. Taking an innovative approach, I curated an identity that showcased key products in a playful and enticing manner. ‍ Leveraging the power of paid channels, I strategically placed trending products at the forefront, encouraging clicks and engagement. The campaign emerged as our highest-performing promotion of the year.