About me

Hello 👋 My design ethos has been shaped across 5+ years of industry experience in tech, retail, and publishing. I combine UX/UI and brand design skills to focus on brand identity and user experience.

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Projects

• 1

  TROUVA BIRTHDAYTrouva's birthday celebration is one of the main promotions of the year. I created an identity that celebrated the company and played on curiosity. Taking an innovative approach, I curated an identity that showcased key products in a playful and enticing manner. ‍ Leveraging the power of paid channels, I strategically placed trending products at the forefront, encouraging clicks and engagement. The campaign emerged as our highest-performing promotion of the year.
• DYSON TMALLAs a member of a collaborative group, our task was to analyse Dyson's current Tmall product listing design, comparing it with competitors within the application. The research showed that Tmall is a mobile-only platform, requiring mobile-oriented designs. Our research also showed the importance of video content in this Chineses market. Recognising video as a crucial component, we incorporated this finding into our design strategy This helped us create user-centred designs for the Dyson shop fron
• TROUVA IDENTITYI led the development of a distinctive brand identity that authentically reflects Trouva's voice and brand presence among competitors. Strategically, I analysed Trouva's identity over the years, I gathered the strongest best-performing colours, typography, imagery, and visual elements. Through competitor research, external user research, internal surveys, and challenging current design, a cohesive brand guideline was created. This powerful guide is now used by the business to ensure brand con

Projects credited in

• 2

  Trouva Stories – Blog IdentityTrouva Stories, a space to discover ideas for your home, wardrobe and life. Updated weekly, the platform features city guides, interviews with creators, brand spotlights and expert tips from their community of independent boutiques. Featuring hand-drawn illustrations and a joyful colour palette, the aim was to create an identity that celebrated community and inspired its readers. View full project over at www.wissie.co.uk/trouvastories

Work history

Brand DesignerTrouva
May 2022London, United KingdomFull Time
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UX DesignerDyson
Jan 2022Bath, United KingdomFull Time

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Skills

• Illustration
• Adobe Creative Suite
• Art Direction
• UX Design
• UI Design
• Graphic Design
• Responsive Design
• Print Design
• 360 Branding
• APP Design

Education

Art Direction for FashionCentral Saint Martins (UAL)
Jan 2021 - Mar 2021London, United Kingdom
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Interaction DesignBelfast School of Art
Jul 2016 - Apr 2020Belfast, United Kingdom

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