TROUVA IDENTITY

  • Caoimhe Walsh

I led the development of a distinctive brand identity that authentically reflects Trouva's voice and brand presence among competitors. Strategically, I analysed Trouva's identity over the years, I gathered the strongest best-performing colours, typography, imagery, and visual elements. Through competitor research, external user research, internal surveys, and challenging current design, a cohesive brand guideline was created. This powerful guide is now used by the business to ensure brand consistency and to stay aligned with current brand strategies.

TROUVA IDENTITY by Caoimhe Walsh
Caoimhe Walsh
Creative Designer