TROUVA IDENTITY

I led the development of a distinctive brand identity that authentically reflects Trouva's voice and brand presence among competitors. Strategically, I analysed Trouva's identity over the years, I gathered the strongest best-performing colours, typography, imagery, and visual elements. Through competitor research, external user research, internal surveys, and challenging current design, a cohesive brand guideline was created. This powerful guide is now used by the business to ensure brand consistency and to stay aligned with current brand strategies.