tru. fw1819

truproject.net tru. is a boutique clothing brand based in Istanbul offering upscale basics for women and men. The Mission Starting with only a logo and the vision of tru.’s leadership, constructing a complete visual world conveying the values of an emerging luxury brand. The Challenge Creating a distinctive visual signature for the brand by maximizing the aesthetic impact of a very limited palate of elements. The Solution With a fashion ethos based on clean, elegant minimalism that allows superior fabrics and craftsmanship to speak for themselves, tru. has been a natural partner for me. Over the last three years, I’ve collaborated tirelessly with the tru. team to render art direction, branding, social media, web and digital strategies and product, creating a seamlessly cohesive and striking visual ecosystem for their brand ×