My name is Begüm Bahçecik and I live in Istanbul. I’m a multi-disciplinary designer who creates visual personalities and ecosystems for ideas and visions. A deep believer in the power of economy, I strive to convey maximum impact through a minimal fusion of perfectly wrought elements — no more, no less. I find beauty in crispness and prize efficiency. I believe that the best graphic designers are irrepressible problem solvers and that the best problem solvers are those designers. Having successfully completed a major contract to rebrand and rebuild full-spectrum visual communications for my first major external client, truproject.net, in 2017, I decided to start collaborating with other clients as a Creative Partner. Services that I provide include: Art Direction, Branding, Social Media, Print Design & Collateral, Digital Communications, Editorial Design, Brand DNA & Visual Storytelling ×Locked Pro Plan feature
tru. is a boutique clothing brand based in Istanbul offering upscale basics for women and men. Founded in 2009, tru. contracted me in 2016 to rebrand and rebuild its visual ecosystem from the ground up. As tru.’s Creative Partner, I created its current design aesthetic and then deployed it across all of the brand’s communication channels × Art Direction Conceived, created and art directed photoshoots. Developed mood boards. Cast and worked with models. Managed production team and oversaw post-production Branding Developed seasonal aesthetic concept incorporating dynamic typography and photography strategies and fully implemented vision across all channels to build strong brand identity Social Media Created visual narratives for social feeds and produced unique content for each channel on a consistent basis Website Collaborated with web development team to improve customer experience with the website. Focused on optimizing both conversion and brand storytelling Digital Communications Teamed up with digital partners to deliver powerful designs increasing customer acquisition and brand engagement via email, GoogleAds and Facebook
Seconded for 2-3 weeks per month to the London and Los Angeles offices of Media Arts Lab (a TBWA subsidiary) to collaborate on and finalize marketing campaigns for Turkish launches of new Apple products.
Collaborated with teams of colleagues and clients to develop/enhance new/ongoing ad, marketing & PR campaigns for major clients operating in the Turkish market. Selected clients: IKEA, BMW, Jaguar, eBay, Türk Telekom & Istanbul Modern