Mar.~Oct.(2016)
This project was developed to provide brand design for a community company in <2016 small brand and design development support program> in Regional Intellectual Property Center.
The client was family-operating farm in Munkyeung city. They cultivated and sold mushrooms by name of ‘Chamnongwon’ which was the name of the farm. Their mushrooms were not distinguished from another because they had not special brand. First of all, we targeted 40s and 50s as main customers who could enjoy healthy and expensive mushrooms. And then we tried to develop mushroom brand(True Farm) to be familiar with the people by making high-class images.
The logo consists of two elements: ‘T’ of ‘True Farm’; and pattern which is made by repeating mushroom shape. We also designed packages with rhythmical pattern that could be found in mushrooms’ wrinkle. We colored packages dark brown and dark grey to appeal luxury matching with mushrooms. We designed packages of dried Hericium erinaceum and Hericium erinaceum tea. We produced single supply and gift set of 2-3 bundles.
