Truecaller-News18 Network's women safety campaign #Itsnotok reaches to over 1.65 bn users

As a designer working as part of the team at The Glitch Media Pvt Ltd, I was deeply honored to contribute to the #ItsNotOk campaign, a six-month-long initiative by Truecaller and the Delhi Police aimed at increasing women's safety by calling out harassment and empowering survivors. The campaign reached approximately 1.65 billion users on digital platforms, highlighting the importance of blocking harassers on Truecaller and reporting them to relevant authorities. I was grateful for the opportunity to use my skills to create visually appealing designs that supported the campaign's goals. My contributions included creating the logo for the #EmpowHER marathon, a symbolic run that aimed to demonstrate women's and committed citizens' commitment to reclaiming physical spaces. Additionally, I designed the T-shirts worn by participants and created campaign collaterals and social media marketing assets to further amplify the campaign's message and reach a wider audience. My designs aimed to create a visually cohesive experience for runners and spectators, further amplifying the impact of the marathon and its message of reclaiming public spaces.