Projects
- Truecaller-News18 Network's women safety campaign #Itsnotok reaches to over 1.65 bn usersAs a designer working as part of the team at The Glitch Media Pvt Ltd, I was deeply honored to contribute to the #ItsNotOk campaign, a six-month-long initiative by Truecaller and the Delhi Police aimed at increasing women's safety by calling out harassment and empowering survivors. The campaign reached approximately 1.65 billion users on digital platforms, highlighting the importance of blocking harassers on Truecaller and reporting them to relevant authorities. I was grateful for the opportunit
Work history
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Graphic DesignerThe Glitch Creative Agency
- India
My work there included, but wasn't limited to:
- Working with clients like HarperCollins Publishing to come up with their social media visual identity and then design marketing collateral to support the updated brand guidelines + produce weekly content for engagement;
- Working with fast food chains like Nando's chicken to produce printer ready files, while following brand guidelines to create posters, email flyers, brochures and exhibition signage.
- Coordinating with the Police on behalf of Truecaller, to lead design for a campaign about women empowerment called #ItsNotOk. I was very grateful for the opportunity to solve a creative brief with a concept/idea that is very close to my heart and brainstorm some ideas for a marathon and other events that were a part of the campaign. Responsibilities included working with my team to come up with the campaign logo & lead design for other campaign deliverables like T-shirts, stickers, social media assets, etc.
- Working with Zee Entertainment's channels (SONY & ZeePrive) to design adaptables that spark engagement for their movies across social media platforms like Facebook, Twitter, Youtube, Instagram, etc.
- Working with fast food chains like Nando's chicken to produce engaging content while following brand guidelines.
- Pro-bono work that included product photoshoots, short-films and video editing.
I left the position to pursue my masters in design at OCADU.
Education
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Master's Degree in Design and Visual CultureOntario College of Art, Toronto Canada
- Toronto, Canada