Trust Facts, Not Thoughts

Welcome to the world of skin positivity. I wanted to create a campaign that is very close to my heart. I decided that my client would be Mind, the mental health charity, and that the aim of the campaign was to help women who suffer from adult acne and the subsequent mental health issues including anxiety and depression. The concept I created for this campaign is based on the idea that our thoughts are not facts and is focused on the anxiety fuelled inner monologue that acne sufferers experience every day.