Truvia (Silver Spoon)

  • Hugo Bennett
Truvia, the natural sweetener brand owned by Silver Spoon, needed new copy for this existing layout that refreshed the execution and appealed to their target audience of female consumers (25 - 35).

It had to be fun, irreverent and make them consider Truvia as a like-for-like substitute for sugar (hence 'sprinkling').

Oh and those red things are personified orchid plants... obviously.