Projects
- Carling ZestThis famous beer brand needed web copy to position their Carling Zest range as one of the greatest taste combinations ever made. Writing copy for Carling Zest Citrus (below) and Carling Zest Red Berry (at the bottom), the style had to fit into Carling's existing humourous, care-free and friendship-orientated tone of voice. It's deliberately more gender neutral than Carling's usual male-targeted tone, as both men and women buy and drink Zest. Written to present the brand as the beer of choice w
- Truvia (Silver Spoon)Truvia, the natural sweetener brand owned by Silver Spoon, needed new copy for this existing layout that refreshed the execution and appealed to their target audience of female consumers (25 - 35). It had to be fun, irreverent and make them consider Truvia as a like-for-like substitute for sugar (hence 'sprinkling'). Oh and those red things are personified orchid plants... obviously.
- Jordans CerealsPublished in Grocer magazine Jordans needed a print ad to announce to the trade that they had reached the number one spot in the cereals and granola category, thanks to their dedication to using only natural ingredients. It required a no nonsense tone to emphasise their position as the leading brand in the category and a structure that showed how their commitment to using only the best ingredients is directly linked to their market position.
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Work history
Freelance Copywriter
I write words for a diverse and eclectic group of personal clients, including Pizza Pilgrims, JING Tea, The Advertising Association and SO Creative.
Copywriter
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A copywriter working with art directors and other creative teams.
Writing great copy and creating conceptual campaigns.
Skills
- Advertising
- Marketing PR
- Writing
- Blogs
- Creative
- Social Media Marketing
- Web Content
- Photoshop
- Powerpoint
- Word
- Content and Media Writing
- Copywriting
Education
Philosophy and Classical Civilisation
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BA Honours Course