Campaign Design
Brief
Test brief provided by TSTM to create a visual language for a student campaign.
Concept
I have decided to focus on student individuality as during my researchI realised that student culture isn’t as black and white as it used to be. No two students are the same, they all have their own trends to tailor for.
I wanted to create a visual language that was interactive and individual to each student, the interactive element would also create a social buzz, where students live their lives.
CONCEPT: #topshopmyway #mystudentstyle #mytstm #TSTMstudentstyle
Students can create their own personal identity
Created a solo campaign.