TV AD MAXX ROYAL

  • Tutu Tugce Arel

CLIENT: Maxx Royal Resorts DIRECTOR: Melih Eryilmaz ART DIRECTOR: Kaan Guresci YEAR: 2013 LOCATION: Belek, Turkey ROLE: Assistant Art Director ​​ As Assistant Art Director for Maxx Royal Resorts' high-end TV commercial, responsibilities included prop sourcing, set and decor design, and on-set coordination. Handcrafted elements were created to enhance the luxurious atmosphere and align with the brand’s premium image. Every detail, from material selection to final execution, was designed to reflect the resort's opulence. On set, duties involved maintaining set continuity, ensuring design coherence, and making real-time creative adjustments. ​ Set photography courtesy of the art director.