https://www.tugcearel.com
https://www.tutuarel.com
https://www.tututugcesonmez.com
A multifaceted creative professional with over 11 years of experience in creative direction, brand strategy and conceptual storytelling. Skilled at blending artistic integrity with data-driven insights to craft compelling narratives across multiple platforms. Proficient in developing innovative marketing strategies, managing cross-functional teams, and executing high-value campaigns. Adept at transforming creative visions into successful commercial outcomes, with a proven track record in brand development, content creation, and immersive experiences. Passionate about leading collaborative projects that drive engagement, inspire audiences, and deliver measurable results.
Projects
- TV AD MAXX ROYALCLIENT: Maxx Royal Resorts DIRECTOR: Melih Eryilmaz ART DIRECTOR: Kaan Guresci YEAR: 2013 LOCATION: Belek, Turkey ROLE: Assistant Art Director As Assistant Art Director for Maxx Royal Resorts' high-end TV commercial, responsibilities included prop sourcing, set and decor design, and on-set coordination. Handcrafted elements were created to enhance the luxurious atmosphere and align with the brand’s premium image. Every detail, from material selection to final execution, was designed to refl
- MOVIE VEDA BY ZULFU LIVANELICLIENT: Kamera Film (Producer) DIRECTOR: Zulfu Livaneli AGENCY: RKLM YEAR: 2010 LOCATION: Istanbul, Turkey ROLE: Assistant Creative Director For this major epic drama, Veda, directed by the renowned Turkish writer, poet, and filmmaker Zülfü Livaneli, Veda told the story of Mustafa Kemal Atatürk, the revolutionary leader and founding father of modern Turkey. As Assistant Art Director for the film Veda, directed by Zülfü Livaneli, a unique invitation box was designed for the VIP gala. Initia
- MUSIC LABEL PROJECT ISTANBUL BLUE NIGHT RECORDSCLIENT: Diageo COMPANY: Sony Music BRAND: Istanbul Vodka YEAR: 2017-2018 LOCATION: Istanbul, Turkey ROLE: Project Director, Creative Director A sub-record label under, Sony Music fully sponsored by client. As Senior Brand Manager at Sony Music Turkey, I created, pitched, and led the execution of Blue Night Records, a pioneering sub-label fully sponsored by Istanbul Vodka. Designed to navigate Turkey’s strict alcohol advertising regulations, this initiative became the first client-funded su
- POP-UP GALLERY GROUP SHOWPROJECT: Pop-up Gallery THEME: Contemporary Art YEAR: 2019 LOCATION: London, UK ROLE: Co-Curator, Founder In December 2023, I founded and co-curated a pop-up gallery in Borough Yards, London, transforming an industrial space into a professional art venue within three weeks. The group show, "Times are Changing and I am Changing with You", explored the theme of transformation, inspired by Albert Camus' The Stranger. Artists from diverse backgrounds and mediums—paintings, sculptures, multimedia i
- EDITORIAL REBEL MAGAZINEPROJECT: Editorial MEDIA: Rebel Magazine PHOTOGRAPHER: Allesia Pozzi YEAR: 2019 LOCATION: London, UK ROLE: Creative Director In response to the post-COVID world, we created the editorial "Home Without Walls" for Rebel Magazine, capturing the transformation of parks into sanctuaries of creativity, refuge, and connection. The editorial explored how parks became extensions of personal space, offering a sense of freedom after isolation.
Skills
- Content Creation
- Curating
- Creative Direction
- Ceramics
Education
Awards
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Global Spartan ScholarshipMichigan State University
The magazine I created for my application earned me a scholarship