Tutu Tugce Arel

Fashion Styling & Creative Direction

London, United Kingdom
Locked Pro Plan feature


About me

Founder and Creative Director of toomuch, festival fashion brand https://www.toomuchofficial.com Fashion Stylist

Locked Pro Plan feature


  • Fashion Styling
  • Marketing
  • Organisation
  • Fashion Design
  • Content Creation
  • Curating
  • Editorial Styling
  • Photoshoot Styling
  • Creative Direction
  • Marketing Branding
  • Marketing Management
  • Ceramics
  • Sponsor Relations

Companies I’ve worked with

  • MTV


    • Television
  • G


    • S

      Sony Music Entertainment

      • T


        Work history




        Jan 2017
        • London, United Kingdom
        • Freelance
        • Toomuch is a festival fashion brand that me and my partner created at 2017. We are actively creating designs, directing fashion shoots, creating social media content and managing every aspect of the brand


        Dec 2014 - May 2018
        • Istanbul, Turkey
        • Full Time
        • Was in charge of Sony Music Insight Turkey, music data analysis, working along with Sony Music headquarters London Data and Marketing teams. • Exploited possible sponsorship and brand cooperation opportunities and carry them through realization in order 
to reinforce the brand image and increase sales. 
 • Created new music project ideas & concepts, presentations and pitch them to new potential business partners • Worked with several departments within Sony Music Turkey for brand and artist developments • Managed brand agreements and tasks for each client • Worked as a music consultant for brands such as; Doritos, Istanblue Vodka, Yeni Rakı and Smirnoff over three years •Worked to create strategies for each client on their music- based projects and ways to reach target groups as well as potential consumers • Established a sub-record company, İstanbul Blue Night Records, under Sony Music Turkey for İstanbul Blue Nights


        National Account Specialist


        Jan 2012 - Jun 2014
        • Istanbul, Turkey
        • Full Time
        • • Developed and maintain relationships with customers to ensure long-term success • Identified and attracted prospective strategic customers • Introduced new media to potential clients and motivated these clients to sign contracts • Collected and analysed data and trends • Directed sales and profit forecasting and transactional activities to meet company goals • Introduced new media to potential clients and motivated these clients to sign contracts • Clients; Efes, Avis, McDonalds, Coca-Cola


        Project Specialist


        Jan 2010 - Jan 2012
        • Istanbul, Turkey
        • Full Time
        • Handled new partnership agreements with clients to meet their campaign strategies • Worked closely with the creative team to convey customer needs and ensure customer’s objectives are met while staying within organisation guidelines • Lead new partnership opportunities and creating new ideas for partner strategies Managed all aspects of assigned projects • Developed strategic marketing and activity plan that maximizes sales opportunities in the market. 
 • Identified emerging trends in external candidate behavior and lead planning, • Handled socialization and implementation of new media, resources and tools to support business objectives • Handled agency partners’ deliverables and managed creative development, production, media buying, optimization, and campaign analyses



        Sep 2005 - Jun 2009
        • United States
        • Double major


        Advertising and Marketing

        Michigan State University

        Sep 2005 - Jun 2009
        • United States
        • Bachelor’s Degree



        Global Spartan Scholarship

        Michigan State University

        • The magazine I created for my application earned me a scholarship