Even if you can’t be there, you have the power to help someone through an emergency. Whether it’s struggling to feed their family, feeling alone and isolated, or suffering in the wake of a disaster, your kindness can make a real difference. By supporting the British Red Cross, you can help us be there those who need it, at the right time and in the right way. Because you have kindness and you have power. Give help or get help. https://www.redcross.org.uk/stories. #PowerOfKindness Launched in Nov our TV advert to support our campaign "I have the Power" - working with the great team at VCCP and directed by Michelle Coomber