About me
Creative Content - Strategy – Innovation - Partnerships - Client Relations
Projects
- CAMPAIGN FILM: Save Our Wild IslesWWF, the RSPB and the National Trust are calling for everyone to Save Our Wild Isles UK nature is incredible and it’s our life support system, but it’s in crisis. Our wildlife and wild places are on the brink - we have just enough of the natural world left to help it recover if we all act now. Campaign launch film for partnership between WWF, the RSPB and the National Trust who are calling for everyone to Go Wild Once a Week and be part of the change. Find out more: www.saveourwildisles.org.u
- TV ADVERT: I have the powerEven if you can’t be there, you have the power to help someone through an emergency. Whether it’s struggling to feed their family, feeling alone and isolated, or suffering in the wake of a disaster, your kindness can make a real difference. By supporting the British Red Cross, you can help us be there those who need it, at the right time and in the right way. Because you have kindness and you have power. Give help or get help. https://www.redcross.org.uk/stories. #PowerOfKindness Lau
- ANIMATION: 150 Years of the British Red CrossWe look back over the past 150 years of the British Red Cross and recognise the incredible people who have driven, and continue to drive, our movement of kindness. This was a signature creative project which needed to tell the story of the organisation in a succinct, human and authentic way.
- TV ADVERT: A Call For Help"We do everything together me me and Bill, everything together"..... This is a true story as told to a British Red Cross volunteer on our support line, of an elderly woman Brenda, who usually collects medicine for her husband Bill. She can no longer do so, because she is too at risk from coronavirus. Our support line volunteer helped ensure the medicine could be collected and brought to her door. This TV advert was released in June 2020.
- VIDEO: Meet the next generation of powerful women.Have you heard about our EmpowHER project? It's a project which builds young women and girls’ self-esteem and wellbeing, by providing inclusive and meaningful social action opportunities to inspire them to lead change in their communities. In February 2020, the #EmpowHER team took 10 project participants to Geneva, to learn more about the Red Cross movement, #humanitarian law, and female #empowerment. This is a film made by them, about their experience of meeting female leaders of change, fi
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Work history
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Head of Creative & Digital ContentThe RSPB
London, United KingdomFull Time
Leading a talented creative team of copywriters, designers and filmmakers - working closely with channel leads to deliver outstanding content through email, social and website delivery.
Head of CreativeThe British Red Cross
London, United KingdomFull Time
Highly experienced creative leader delivering branded content in humanitarian sector.
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Skills
- Talent Development
- Event Curation
- Content Commissioning
- Research Insight
- Client Engagement
- Project Leader
- Agency Management
Education
MA Anthropology, Community and Youth WorkGoldsmiths, University of London
- London, United Kingdom
Awards
“Employability & Entrepreneurship”Falmouth University
Winner, Mayn Creative (Falmouth University)
Guardian University Awards 2018"This Kind of Poverty"Creative Review
Best in Book, "This Kind of Poverty"
Photography by Spencer Murphy
Save the Children