Company: WTvision
Design & Art Direction: Pedro Cascais
Animation: Pedro Cascais
Client: MediaLuso
Concept
TVCINE - Rebrand
Exploring 2 action lines:
1.Design clean & flat
2.Underline Premium Status
Concept:
LIGHT is the central element, as it is the essence of all images.
Cinema lives from its properties, patterns & behaviours. Without light the world picture would be black.
The process:
Explore (combinations of) presence/absence of light + presence/absence of image & colour.
Optical circular flares were the solution chosen to represent the concept as a dynamic, cromatic & formal element central to the identity of TVCINE.
Combination of scales, shades, soft movements and masks build up to an elegant and Premium ambiance
with a clean design.
Colours:
Each product has a distinctive colour ; each colour connects to its complementary colour in the colour circle
so much for the templates and graphic styles created for the product.