Projects
- TVCINE-REBRAND-DESIGN-CONCEPTCompany: WTvision Design & Art Direction: Pedro Cascais Animation: Pedro Cascais Client: MediaLuso Concept TVCINE - Rebrand Exploring 2 action lines: 1.Design clean & flat 2.Underline Premium Status Concept: LIGHT is the central element, as it is the essence of all images. Cinema lives from its properties, patterns & behaviours. Without light the world picture would be black. The process: Explore (combinations of) presence/absence of light + presence/absence of image & colour. Optical circular flares were the solution chosen to represent the concept as a dynamic, cromatic & formal element central to the identity of TVCINE. Combination of scales, shades, soft movements and masks build up to an elegant and Premium ambiance with a clean design. Colours: Each product has a distinctive colour ; each colour connects to its complementary colour in the colour circle so much for the templates and graphic styles created for the product.
Skills
- 3D Computer Animation
- Film
- TV
- Branding
- Print Design
- Art Direction
- Animation
- Object Animation
- Logo Design
- After Effects
- Photoshop