Tyne and Wear Metro

Metro’s has launched two new TV adverts as part of a new marketing campaign aimed at promoting the iconic Metro brand. Metro ‘Part of everyday life’ is a new campaign that inspire pride in the Metro service, and attract new customers to use Metro to get around. Marketing Manager at Nexus, Kerry Leng, said: “This is a major new marketing campaign for the Metro brand. We want to re-ignite the pride in the iconic Metro brand which has served Tyne and Wear so well for almost 40 years. We also want this campaign to engage and inspire our staff’s pride in the Metro brand and the services that they deliver.” Director Riccardo Sai