About me

Riccardo Sai is a London based director and photographer with a passion for stories. Strikingly expressive, awe-inspiring, engaging, powerful and full of personality are some of the words to describe creative virtuoso Riccardo Sai's captivating work. Riccardo's charisma and passion for connecting with people through stories paved the way for his career. It's no wonder that he's worked with the coolest brands - Nike, Microsoft, Nivea, Allergan and BBC (to name a few) as well as some of the biggest names in the game - Eden Hazard, Rudimental, Tony Robbins, Brunello Cucinelli and Bill Oddie throughout his 20 years of being in the industry. Connecting, transforming, educating and healing is at the heart of what Riccardo does every single day. He works with purpose-driven leaders, charities, sustainable brands and ethical organisations to drive powerful narratives through film and photography. www.mistersai.uk

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• Hey creatives, I started to upload a few projects to the platform and was wondering what you thought of them. I am fairly new. Any tips ?

Projects

• Tyne and Wear MetroMetro’s has launched two new TV adverts as part of a new marketing campaign aimed at promoting the iconic Metro brand. Metro ‘Part of everyday life’ is a new campaign that inspire pride in the Metro service, and attract new customers to use Metro to get around. Marketing Manager at Nexus, Kerry Leng, said: “This is a major new marketing campaign for the Metro brand. We want to re-ignite the pride in the iconic Metro brand which has served Tyne and Wear so well for almost 40 years. We also want t
• Personal trainer brand Photoshoot
• Brand shoot for Jenny Tomei
• Flipsides n.3 // Lucia Giannecchini - Actress //
• Now that you know, say NO to FGM
• Do Great Things: Rudimental and David William Hearn Collaboratio

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Projects credited in

• 1

  i-d-e-n-t-i-t-i-e-s Latin American film festivali-d-e-n-t-i-t-i-e-s is a Latin American festival that will celebrate LATIN AMERICA by way of independent cinema, dance, music and regional cuisine on 24-25 July at Dulwich park. The festival will run for a whole weekend with a competition of exciting Latin American short films, exploring diversity and cultures to shine a light on the Latino community. Prizes include 2 Audience Awards to be delivered on the closing night. Book here https://www.southsocialfilmfestival.co.uk/
• 3

  SWEDISH CINECLUB- 8 April- 7pmEarth is burning, let's move to Mars... Join us tomorrow at 7pm to watch "Aniara" by Pella Kågerman and Hugo Lilja, and take part in an exclusive interview with the directors at 9pm!⠀⠀⠀⠀⠀⠀⠀⠀⠀ �Join the guestlist: https://www.southsocialfilmfestival.co.uk/
• 2

  ARGENTINA CINECLUBBook here https://www.southsocialfilmfestival.co.uk/ Join us for a brilliant cycle of Argentina Cineclub together with the Embassy of Argentina. Next week is our last screening, on Thursday 14th January at 7pm with Theatre of War by Lola Arias followed by a chat with the director. Both a commentary on the making of an artwork about the Falklands/Malvinas and an exploration of the fluid spaces between authenticity and artificiality, Theatre of War presents an imaginative and deeply humane ref

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Work history

Director / creative producerMicrosoft
Jan 2019London, United KingdomFreelance
I have directed and produced two films featuring Rudimental for the launch new tablet surface pro
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Brand photographerFarina and more
Apr 2021 - May 2021London, United KingdomFreelance
I have worked on a brand Photoshoot for a delicatessen italian restaurant

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Skills

• Advertising
• Film
• TV
• Photoshop
• Camera Operation
• Music Videos
• Photography
• Directing
• Producing
• Creative Producing

Education

MAThe London Film School
Jan 2001 - Feb 2004London, United Kingdom
Filmmaking course in directing and film techniques