Join The–Dots

Type hierarchy – poster design

Having understood that type hierarchy is crucial in passing on information unambiguously, I experimented in the design process by varying the weight, size and position of the texts. By also making use of a grid system, I created a balanced poster solely using type.
The poster design involves the exploration of grid system. To have a deeper understanding about this design principle, I traced out the layout of some well-designed publications and newspapers and analysized the grid systems applied. The images below also show some of my experimentations on using different grid systems.
Throughout the design process, I was inspired by the work of Josef Müller-Brockmann. Researching on his design approach has motivated me to explore on the creation of greater variety of grids.
Images below demonstrate my exploration on type hierarchy. I cut out texts of different weights and sizes and placed them in various positions on a piece of paper. I then observed the visual effects and make design judgement. To better visualize the mock-up posters, I generated them in my computer and adjusted positions of the texts according to grid systems.


Sui Ki Law

  • Message

Join our Pro Plan to message Sui Ki

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • Student of London College of Communication

Project Tags

  • Hierarchy
  • typeface
  • Graphic Design
  • poster
  • Minimal

Share your new project