#TypeToFight

How a Parkinsonian's handwriting changed the way people see these patients' capabilities.
We have transformed the handwriting of Sonia—a former teacher who suffers from Parkinson's—into the Sonia Script font. Her calligraphy was used to spread knowledge once again, this time about the disease.
The typeface can be downloaded and used to send support messages through social media and to publish posters in a virtual gallery, reaching more than 126 million people.
This project would have never been possible without the talent of Mario Niveo and his team. Check out how they transformed Sonia’s handwriting into a typeface:

Team Credits

Julia Fuscaldi Reboucas

  • Creative Copywriter | julialouise.us
  •  

Project Tags

Companies

  • Ogilvy

    Ogilvy

    • Advertising
  • R

    Roche

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    Julia Fuscaldi Reboucas
    Creative Copywriter | julialouise.us