About me

1/2 of Júlia & Louise — a globally awarded senior creative team with over 10 years (and 20 thousand miles) of experience. Check our work: juliaandlouise.com

PostsProjectsExperienceTeam

Projects

• 8

  Type To FightA movement that started with a shaky typeface.
• Question RealityMagritte questioned reality. So we did it, too.
• 6

  Gifts I Loved #NOTWhat do you do with the Christmas gifts you hate? What you hate can be someone else's biggest dream. Based on that, we created a platform in which teenagers could exchange Christmas gifts they didn't like.

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Projects credited in

• 6

  Boots - Love - Experiential Pop Up - LondonAs a part of their Christmas campaign 2019 'Gift Like You Get Them' Boots UK created 3 experiential pop ups. The first of which was all about LOVE, based in Soho - London, the Love pop up was an upside down bedroom. Focusing on sexual well-being products. I was the Creative Director on the project, working with the innovation team at Geometry London to deliver all three concepts. See: https://www.campaignlive.co.uk/article/boots-tailors-shopping-experiences-christmas-activations/1666390 All
• 5

  Boots - Sleep - Experiential Pop Up - LiverpoolAs a part of their Christmas campaign 2019 'Gift Like You Get Them' Boots UK created 3 experiential pop ups. The second was all about sleep, based in Liverpool, the sleep pop up offered visitors an opportunity to unwind in the middle of their busy Christmas shopping, to learn about all about sleep, its importance, and find products to help. I was the Creative Director on the project, working with the innovation team at Geometry London to deliver all three concepts. See: https://www.campaignli
• 4

  Boots - Tween - Experiential Pop Up - BirminghamAs a part of their Christmas campaign 2019 'Gift Like You Get Them' Boots UK created 3 experiential pop ups. The third of which was all about Tweens, the Tween pop up was an emoji explosion full of fun and interaction, and of course Instagram friendly photo ops. I was the Creative Director on the project, working with the innovation team at Geometry London to deliver all three concepts. See: https://www.campaignlive.co.uk/article/boots-tailors-shopping-experiences-christmas-activations/166639

Work history

j
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Freelance Senior Creative (Copywriter)juliaandlouise.com
Nov 2023London, United KingdomFreelance
Working alongside Louise Signard (Art Director)
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Senior Creative (Copywriter)Publicis•Poke
Apr 2022 - Sep 2023London, United KingdomFull Time
Working alongside Louise Signard (Art Director) Key Clients: Tourism Ireland, Nescafé, Galderma (Cetaphil, Benzac), Essity/Bodyform

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Skills

• Creative
• Creative Advertising
• Concept Ideas
• Copy
• Copy Concepts
• Copywriting

Education

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Advertising and MarketingPontifícia Universidade Católica de Minas Gerais
Feb 2009 - Dec 2012Belo Horizonte, Brazil
Final Project: Documentary—Creative process: https://vimeo.com/52898114

Awards

Bronze • Clio Awards 2020/2021Clio Awards
• Bronze - Product/Service - Retail Design - Boots - Bootiques
Shortlist • Cannes Lions 2020/2021Cannes Lions International Festival of Creativity
• Shortlist - Creative eCommerce Sectors - Retail - Boots - Bootiques

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