Boots - Tween - Experiential Pop Up - Birmingham

As a part of their Christmas campaign 2019 'Gift Like You Get Them' Boots UK created 3 experiential pop ups. The third of which was all about Tweens, the Tween pop up was an emoji explosion full of fun and interaction, and of course Instagram friendly photo ops. I was the Creative Director on the project, working with the innovation team at Geometry London to deliver all three concepts. See: https://www.campaignlive.co.uk/article/boots-tailors-shopping-experiences-christmas-activations/1666390 All photos by Andrew Meredith