Question Reality

  • Julia Fuscaldi Reboucas
How we broke down museum-speak, making Magritte's surrealism, real.
René Magritte was SFMOMA’s key event for the year. But in the age of selfies, we needed a new strategy to stand out and attract a new audience to the museum, inspiring them to see instead of being seen.
To achieve that, we paired key artworks with poignant questions, showing potential visitors that Magritte had something to say that’s still relevant for today’s time and that they have more in common with the artist than they would ever imagine.