Typographic Notes

My idea of Typographic Notes visualises the issues of materialism through Jungle’s second album For Ever. The chosen single from the album, Happy Man, features ideas of how filling your life with the ideals put out by society don’t always fill the holes you may have and can often lead to feeling worse. The campaign aims to give 7 tips on how to let go of being materialistic. The main lyric of the song is ‘buy yourself a dream, how’s it looking?’ later followed by ‘buy yourself a dream, and it won’t mean nothing’ explaining perfectly how being materialistic often is to put on an act of happiness and wellbeing when in reality it’s to create an image. I think this is a really important topic in today’s society when the best bits of everyone’s lives and day is posted online, really effecting people’s mental well-being.