UAE Pavilion, Expo 2020

Concept phase report for UAE Host Pavilion at Expo 2020 consisting of seven chapters over a 45-minute experience journey. The purpose of the experience is to showcase connections, educate an international audience on the UAE’s past, present & future, provide moments of wonder and excitement worth of a host pavilion. The concept report covered audience insights, strategy, creative development, including two concepts per chapter, narrative development and digital integration.