I take brands, businesses and agencies to the next level through consultancy and world-first special projects & experiences. I have led a range of international projects including interactive experiences, digital installations, streaming channels, product launches, brand activations and large-scale public events. I have delivered over 100 creative pitches for agencies with an 80% win ratio.
Projects
- Oneder AppOneder is on a mission to move beyond swiping and connect people authentically through video. We also want to empower and educate people in relationships through the Oneder Room; a TedTalk meets Netflix of short form relationship and personal development coaching videos. As co-founder & CMO, I have been responsible for taking my idea from concept to MVP whilst developing brand positioning, partnerships and marketing strategy.
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Work history
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Brand Experience consultantNancy Duncan Ltd
London, United KingdomFreelance
PITCH CONSULTANT & EXPERIENCE DESIGNER, LONDON & NEW YORK CITY 2015 – PRESENT
Provide pitch workshops and creative consulting to global brands, agencies, and startups. Key achievements include:
• Pitch Workshops for Creative Agencies: Trained multiple teams in pitch strategy and delivery, improving their confidence, narrative structure, and audience connection.
• Bacardi "No Commission" Berlin: Developed an event strategy that integrated arts and music, positioning Bacardi at the heart of millennial culture.
• Misk City Interactive Museum: Led the design and execution of digital interactives for a new museum experience in Saudi Arabia.
• Dow Business Experience, Rio Olympics 2016: Produced a multi-award-winning brand activation using immersive storytelling to showcase Dow’s innovative sustainability efforts.
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Project Directorexpo 2020
- London, United KingdomFreelance
Concept phase report for UAE Host Pavilion at Expo 2020 consisting of seven chapters over a 45-minute
experience. The purpose was to showcase connections, educate about the UAE’s past, present & future,
provide moments of wonder and excitement worthy of a host pavilion. The concept report covered
audience insights, strategy, creative development, narrative development, technical feasibility and digital
integration.
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Skills
- Advertising
- Client Pitches
- Pitching
- Creative Pitching
- Experience Design
- Brand Experience
- Creative Strategy
- Marketing
- Brand Marketing
Education
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BA(Hons) Philosophy 2:1The University of Newcastle
- Newcastle upon Tyne, United Kingdom