About me

I take brands, businesses and agencies to the next level through consultancy and world-first special projects & experiences. I have led a range of international projects including interactive experiences, digital installations, streaming channels, product launches, brand activations and large-scale public events. I have delivered over 100 creative pitches for agencies with an 80% win ratio.

QuestionsProjectsExperienceTeam

• What do you think about the future of Brand Marketing as digital expectations evolve
• What's everyones thoughts on future of AR for brand marketing? I wrote https://www.nancyduncan.org/blog would love your thoughts...!
• Here are my top tips for pitching! Let me know if you need any help with yours... https://www.nancyduncan.org/post/pitch-perfection

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Projects

• 1

  Pitching 101Listen to my thoughts on Pitching 101 with Street Agency. Listen to it here: https://lnkd.in/ef9Yzc98 #pitching #pitch #marketing #agencylife #eventprofs #pitchperfect
• 3

  BEAST TVBEAST TV Saudi Arabia’s first music streaming channel, with the world’s first-ever use of live spatial audio during a live streamed festival at Soundstorm 2021
• 8

  Oneder AppOneder is on a mission to move beyond swiping and connect people authentically through video. We also want to empower and educate people in relationships through the Oneder Room; a TedTalk meets Netflix of short form relationship and personal development coaching videos. As co-founder & CMO, I have been responsible for taking my idea from concept to MVP whilst developing brand positioning, partnerships and marketing strategy.

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Work history

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Brand Experience consultantNancy Duncan Ltd
Mar 2011London, United KingdomFreelance
Working for a range of agencies to lead large scale pitches from Tokyo Olympics 2020 to Dubai Expo 2020 to brand activations, events and marketing campaigns. Either leading an agency team or working independently, specialising in pitch leadership, creative strategy & direction, copywriting and budgets. Consultation on agency culture, training new business strategy and how to streamline processes.
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Project Directorexpo 2020
Mar 2018 - Aug 2018London, United KingdomFreelance
Concept phase report for UAE Host Pavilion at Expo 2020 consisting of seven chapters over a 45-minute experience. The purpose was to showcase connections, educate about the UAE’s past, present & future, provide moments of wonder and excitement worthy of a host pavilion. The concept report covered audience insights, strategy, creative development, narrative development, technical feasibility and digital integration.

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Skills

• Advertising
• Client Pitches
• Pitching
• Creative Pitching
• Experience Design
• Brand Experience
• Creative Strategy
• Marketing
• Brand Marketing

Education

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BA(Hons) Philosophy 2:1The University of Newcastle
Sep 2002 - May 2005Newcastle upon Tyne, United Kingdom