Udderbelly Festival is a 14 and a half-week extravaganza of comedy, circus and family entertainment inside a famous upside-down purple cow-shaped temporary theatre. The festival has extended every year since its inception in 2009, resulting in its biggest and best 8th year in 2016, ending up 20% up on the previous year. The festival has won multiple awards and the upside-down purple cow is now an iconic and much-anticipated annual fixture on the London skyline.