We were asked by UEL to create a film which helped showcase the High Performance Sport Programme at the University, featuring the athletic talents of UEL student and team GB sprinter Adam Gemili. The sportsman attributes much of his success to the institution with state of the art facilities and research helping him to reach his goals. The film shows Gemili in his element, preparing to sprint. Detailed close-ups and dramatic lighting serve to emphasize his elite status in the sporting world as his voice-over explains how UEL helped him on his way. This Adam Gemili film was part of a series of new sports films for UEL and recently won the bronze award at the Evcom 2015 Screen Awards.